Good to great : why some companies make the leap . and others don't /

Built to Last showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achie.

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• Good is the enemy of great
• Level 5 leadership
• First who . then what
• Confront the brutal facts (yet never lose faith)
• The hedgehog concept (simplicity within the three circles)
• A culture of discipline
• Technology accelerators
• The flywheel and the doom loop
• From good to great to built to last
• Epilogue: Frequently asked questions.

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